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Resume

CAREER HIGHLIGHTS

  • Drove 20% revenue growth and 117% increase in page visits (ADI Global)

  • Led external agencies and content specialists across two continents (ADI Global)

  • Eliminated $200,000 in agency costs (Vizient)

  • Developed company's leadership roundtable series (TMX Finance)

  • Amplified SEO content program 10-fold (Academic Partnerships)

SKILLS

CONTENT CREATION
AND EDITORIAL

Writing and Editing, Proofreading, Content Development, Storytelling, Video Script Writing, Training Content Development, Interviewing, Associated Press (AP) Style​​

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CONTENT STRATEGY
AND OPERATIONS

Content Strategy Development, Communications Planning, Editorial Operations, Brand Management, Brand Governance, Website Content Management​​

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DIGITAL TOOLS AND PLATFORMS

Content Management Systems
Optimizely, Sitecore, Wix, WordPress​​​​

AI Tools
ChatGPT, Claude, Gemini
Analytics
Google Analytics, Looker Studio,
Quantum Metrics
SEO Tools
Ahrefs, Frase.io, SEMRush
Project Management
Airtable, Monday.com, Workfront, Workzone
Marketing Automation
Marketo, Pardot
Software
Adobe Software Suite, Google Workspace, Microsoft Office Applications​​
​​​​​Web Coding
Basic HTML, basic CSS, basic regex

​​​DIGITAL CONTENT MANAGER

ADI Global Distribution | Irving, TX | 2021=Present

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Promoted from North American Content Manager to Global Digital Content Manager, where I oversee teams across two continents.
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KEY ACCOMPLISHMENTS

  • Elevated to global leadership role within 13 months, managing team of 3 specialists and 2 external agencies

  • Created comprehensive content strategy and analytics dashboard within 90 days, and established thought leadership program and editorial board in year 2

  • Quadrupled content repository size within one year, driving 20% revenue growth and 117% increase in page visits

  • Transformed 50+ high-traffic EMEA website pages, generating 300+ new leads monthly

  • Developed editorial policy for generative AI content creation

     

SENIOR EDITOR / BRAND REVIEW MANAGER​

Vizient | Irving, TX | 2017-2021

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At Vizient, I shaped the company's brand presence, writing and editing emails, web content, case studies, white papers and other marketing content.

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KEY ACCOMPLISHMENTS

  • Led build-out of digital brand guidelines

  • Eliminated $200,000 in agency costs through in-house creative concepting

  • Streamlined creative intake process

  • Managed 100+ creative projects across 30 business units as interim marketing operations manager

     

EARLY CAREER​​​​

Lead Writer/Associate Producer, TMX Finance, Carrollton, TX (2015-2017), Digital Content Manager, Academic Partnerships, Dallas, TX (2015), Executive and Internal Communications Manager, Tenet Healthcare, Dallas, TX (2009-2015), Senior Copy Editor, The Dallas Morning News, Dallas, TX (2005-2009)

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I started my career as a newspaper copy editor, then transferred my writing and editing skills to internal communications. Subsequently, I rounded out my content skillset with roles focusing on SEO content and video scripting.

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KEY ACCOMPLISHMENTS​

  • Shaped and launched company's first executive leadership roundtable series, coaching C-suite on messaging strategy (TMX Finance)

  • Amplified company's SEO content program 10-fold by developing 100+ story ideas across 20+ university partner websites based on keyword research (Academic Partnerships)

  • Managed communications strategy for 58,000+ employees across 50 business units during major healthcare system acquisition (Tenet Healthcare)

  • Led breaking news coverage and content placement for major metropolitan newspaper's digital platform, reaching millions of readers (The Dallas Morning News)​

Resume

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Content Strategy and Operations   |   Editorial Leadership   |   Digital Marketing   

Brand Governance   |   Internal Communications

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